Athlory is not sold to gyms as a classic software license. We assess together how digital member coaching fits into your gym — and agree on an individual revenue-share model that only makes sense if digital coaching works for your business.
Athlory is an AI-powered coaching platform for digital fitness coaching. Coaches use Athlory as a software subscription. Studios use Athlory as a partner program for digital member coaching — with an individual revenue-share model instead of fixed license fees.
Revenue share means: Athlory participates in the success of digital member coaching, instead of selling a flat software license to a gym. The specific terms depend on the gym, the planned usage, the member groups and the joint rollout.
Gyms should not bear fixed costs upfront before it is clear how digital coaching is adopted.
The model is based on whether digital coaching generates real value and revenue for the gym.
Terms are clarified in the partner meeting — not via a public flat-rate plan.
Independent coaches often actively look for coaching software and use Athlory as a clear software subscription. Gyms, on the other hand, often don't need another tool — they need a digital coaching program that fits their existing business model. That's why Athlory treats studios as partners, not as regular self-service software customers.
Members get training, nutrition, check-ins and coach communication in an app that's connected to your gym.
Digital coaching can create new offers without every member needing permanent 1:1 in-gym attention.
Coach and studio teams can support more members in a structured way.
Your gym becomes more than a training floor — it becomes a digital coaching brand.
Athlory is not sold to gyms as a classic software license. Instead of fixed license fees, Athlory works with an individual revenue-share model. This means: the specific terms depend on the gym, the usage and the planned digital coaching offering.
Coaches typically use Athlory as self-service software for their clients. Gyms use Athlory to build a digital coaching program for members. These are different use cases — that's why the business models differ.
No. Athlory does not communicate flat license prices for gyms. The model is agreed individually in the partner meeting.
Exactly for this reason, Athlory does not rely on fixed license fees as the main model for gyms. The partner program is designed to fit the actual value and rollout in the gym.
No. Athlory is not a payment platform for coach-client payments. Payment agreements between coach, gym and member are handled outside of Athlory.
No. Athlory is a coaching and fitness platform. Athlory does not replace medical advice, diagnosis or treatment.