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Athlory in one sentence
Athlory is an AI-powered coaching platform for digital fitness coaching, developed in Germany. It combines training planning, AI-assisted nutrition tracking, check-ins, coach communication, and a member app in one system. Coaches use Athlory as a software subscription. Studios use Athlory as a partner program for digital member coaching — with an individual revenue-share model instead of fixed license fees.
How Athlory works
One loop instead of tool chaos.
Member and coach see the same data. What happens in training reaches the coach — and what the coach decides lands straight in the app.
-
The member
Trains, eats, and checks in — all in one app.
Workouts with live tracking and a timer, meals via photo or barcode, weekly check-in with weight, sleep, and progress photos. No paper, no Excel, no juggling five apps.
- Training plans with sets, reps & rest times
- Food diary with recipes & barcode scanner
- Check-ins with sleep, energy, stress & photos
-
The coach
Sees what actually happens — not what gets reported.
All clients in the dashboard on web and iPad: check-ins, training data, trends, and the complete client file. You spot issues before they become problems.
- All check-ins structured in one place
- Client file with intake & history
- AI support for the review
-
Back with the member
Plans and feedback land straight in the workout.
The coach adjusts training and nutrition plans, replies via chat or video feedback — and the member sees the change the next time they open the app. The loop closes.
- Assign training & nutrition plans
- Chat with text, images & files
- Video feedback on check-ins (in the web dashboard)
For members
The member app is free.
Training, nutrition, progress, and a direct line to your coach — no subscription, no time limit. Only the AI features are an optional upgrade.
Included for €0
- Workout tracking & exercise library with 697+ exercises
- Calorie & macro tracking with recipes and barcode scanner
- Progress photos & weight history
- Weekly check-ins: sleep, energy, stress
- Fasting, readiness & cycle tracking
- Chat with your coach & cloud backup
- Apple Health integration for heart rate & calories
- Offline-first — tracks without a connection
AI features — such as photo tracking and plan generators — are available optionally from €4.99/month. See pricing
Beta early access
Try it free now
Athlory is in beta. Get early access and help make the app better with your feedback.
The beta version may still change. Feedback is explicitly welcome.
For coaches
Your coaching cockpit for web and iPad.
Less admin, more coaching: all clients, check-ins, plans, and messages in one place — with AI support where it saves time.
Available on web & iPadAll clients at a glance
Track progress, review check-ins, and spot trends before your clients do.
- Overview of all active clients
- Progress indicators and status updates
- Manage connection requests
Video feedback
Respond to check-ins with video messages. More personal than text, more efficient than a call.
Check-in review
Weekly client updates with weight, sleep, energy, and progress photos — all structured for you.
Messenger
Direct communication with your clients. Text, images, and files — all in one place.
Client file
Complete client file with intake, weight history, coach notes, and AI-assisted analysis.
Live training
Run live sessions with your clients. Set logging, rest timer, and automatic data from the last session.
Challenges
Create group challenges for your clients. Motivate through competition and track every participant's progress.
Client import
Import existing clients via CSV, including training data and nutrition plans. A seamless switch without losing data.
Start as a coach — free with Coach Free
Your clients use the member app for free. Full Coach plan details →
Full control on any device
The coach dashboard runs in the browser on Mac and PC as well as on iPad. Build training plans at your desk, review check-ins on the iPad.
Create & assign training plans
Nutrition plans with recipes
Copy weeks & publish plans
ATHLORY
ATHLORY
For studios — partner program
Digital member coaching without license fees.
Athlory lets your gym deliver professional coaching with consistent standards across every location — as a partner program with a custom revenue-share model instead of fixed license fees.
Available on web & iPadMulti-location
Team management
Manage multiple locations, assign customers, and make sure the same quality standards apply everywhere.
- Unlimited locations & customers
- Customer assignment to locations
- Feature toggles per studio
- Consistent coaching standards
Studio dashboard
All studios at a glance — your central hub for quality management across locations.
- Active locations & customer overview
- Feature management per location
- Revenue-share overview
- Quality & standards monitoring
AI features
What the AI actually does.
No magic — concrete, time-saving tasks, transparently billed in AI Credits and optional at all times. Athlory uses Google Gemini for this. AI chats are labelled as AI and AI-generated images carry a discreet “AI” marker – details in the privacy policy.
Food recognition via photo
Photograph a meal — the AI recognizes foods, estimates portions, and calculates nutrition. Every entry remains manually editable.
Macro calculation
Calorie and macro targets from your goal, activity, and check-in data — as a starting point, not dogma.
Training plan generator
Personalized plans from the 697+ exercise database, matched to equipment, frequency, and goal.
Recipes & weekly plan
Recipe suggestions and complete weekly plans that fit your macro targets.
Supplement & blood work analyzer
Blood values and supplements captured in a structured way and presented clearly. Not a substitute for medical advice.
Feedback assistant for coaches
Drafts for check-in feedback and intake analysis — the coach reviews, edits, and decides.
AI is optional
The app works fully without AI. If you want it, add an AI subscription from €4.99/month.
Transparent credits
Every AI action consumes AI Credits from your monthly allowance — no hidden costs.
The coach decides
In coaching, the AI delivers drafts and analyses. What reaches the member is up to the coach.
Why Athlory
Four things we do differently.
Members pay nothing
The member app is free — your clients don't need a subscription to be coached by you. And you pay nothing per client.
One system instead of a tool stack
Training, nutrition, check-ins, and chat share the same data. No exports, no copy-paste between five applications.
AI with clear limits
AI speeds up tracking and analysis — it doesn't make coaching decisions. Suggestions are reviewed, edited, or rejected by the coach.
Not a payment platform
Payment between coach and client happens directly — Athlory doesn't step in between and takes no commission on your coaching.
- Privacy built into the product
- Encrypted transmission & storage
- Developed in Germany
- Data export & account deletion
Pricing
What does Athlory cost?
It depends on who you are: members start free, coaches start free with Coach Free and pay a software subscription from the fourth active client, studios a revenue share.
Member app: free. AI optional.
No time limit
Free
Tracking without AI
€0
/month
- Calorie & macro tracking
- Workout tracking & exercise library
- Progress photos & weight history
- Fasting, readiness & cycle
- Messenger & cloud backup
- No AI features
Starter
Occasional AI usage
€4.99
/month
5,000 AI Credits / month
- Everything in Free
- AI food recognition (photo)
- AI macro calculation
- AI training plan generator
- AI recipe generator & weekly plan
- AI supplement & blood value analyzer
AI Pro
Daily AI usage
€7.99
/month
25,000 AI Credits / month
- Everything in Starter
- 5× more AI Credits
- Enough for daily AI usage
- Premium themes
Subscriptions are purchased and cancelled via the App Store (Apple) or Google Play — cancellable monthly.
One subscription. No per-client fees.
Coach
For independent personal trainers
€17.99
/month
80,000 AI Credits / month
- Coach dashboard for web & iPad
- Client management & client file
- Check-in review & video feedback
- Nutrition & training plan publishing
- AI feedback assistant
- All AI features of the member app
- Challenges for your clients
- Client import via CSV
Why this is fair
- No per-client fee. Up to 3 active clients free with Coach Free — from the fourth on, your subscription stays the same, whether 4 or 40 clients.
- Your clients pay nothing. The member app is free for them.
- Cancel monthly. No annual contract, no setup fee.
Payment between you and your clients happens directly — Athlory is not a payment platform and takes no commission on your coaching.
Partner program instead of license fees.
Studio — Partner program
Instead of fixed license fees, we agree on an individual revenue-share model. Included: multi-location management, consistent coaching standards, and the member app for all your customers.
- Revenue-share model, agreed individually
- Unlimited locations & customers
- Consistent standards across all locations
FAQ
Frequently asked questions
Everything you need to know about Athlory.
Athlory is an AI-powered coaching platform for digital fitness coaching, developed in Germany. It combines training planning, AI-assisted nutrition tracking, check-ins, coach communication, and a member app in one system. Coaches use Athlory as a software subscription, studios as a partner program with a revenue-share model.
The Athlory member app is free — with no time limit. Training, food diary, progress photos, check-ins, and the chat with your coach cost nothing. Only the AI features are an optional subscription starting at €4.99 per month, cancellable monthly.
AI nutrition tracking automatically recognizes foods in photos and estimates portion sizes and nutritional values. Athlory implements this in the member app: photograph, review, save. Accuracy depends on image quality and food type; every entry can be corrected manually. Barcode scanning and manual entry are available as alternatives.
AI Credits are the usage allowance for Athlory's AI features. Every AI action — such as a photo analysis or a generated training plan — consumes credits. Each subscription includes a monthly credit allowance (e.g. 5,000 on the Starter plan), keeping costs transparent and predictable.
The Coach subscription costs €17.99 per month and can be cancelled monthly. It includes the coach dashboard for web and iPad, client management, check-in review, and 80,000 AI Credits per month. There is no per-client fee — clients use the member app for free.
Studios don't use Athlory as a license but as a partner program for digital member coaching. Instead of fixed license fees, an individually agreed revenue-share model applies. It includes multi-location management, consistent coaching standards, and the member app for all customers.
The member app runs on smartphones: iPhone (beta via TestFlight) and Android (beta on the Google Play Store). Coaches and studios additionally work in the coach dashboard — in the browser on Mac and PC as well as on iPad. All data is synchronized between devices.
Member and coach connect directly in the app — no subscription required. Once connected, the coach sees shared training, nutrition, and check-in data, assigns plans, and responds via chat or video feedback. The member decides which data is shared.
Yes, all subscriptions can be cancelled monthly. You cancel via the App Store (Apple) or Google Play, or directly in the app. After cancelling, access remains until the end of the paid period.
Athlory transmits and stores data encrypted. Athlory does not sell user data and discloses in its privacy policy which data is processed for what purpose – including by AI features (Google Gemini). Data can be exported or deleted on request. Athlory is not a medical product and does not replace medical advice.