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Pricing

What does Athlory cost?
Free for clients, one subscription for coaches.

Athlory has a simple pricing model: clients use the app for free, coaches start free with Coach Free (up to 3 active clients) and from the fourth active client pay a monthly software subscription with no per-client fee, studios use Athlory as a partner program with an individual revenue-share model instead of fixed license fees.

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For coaches

What does Athlory cost for coaches?

Free up to 3 active clients, then one subscription per coach – regardless of how many clients you coach.

Coach

For independent personal trainers and online coaches

€17.99 /month
80,000 AI Credits / month
  • Coach dashboard for web & iPad
  • Client management & client file
  • Check-in review & video feedback
  • Nutrition & training plan assignment
  • AI feedback assistant
  • All AI features of the member app
  • Challenges for your clients
  • Client import via CSV
Start as a coach

Why this is fair

  • No per-client fee. Up to 3 active clients are free with Coach Free; from the fourth on, your subscription stays the same, whether 4 or 40 clients.
  • Your clients pay nothing. The Athlory app is free for them.
  • Cancel monthly. No annual contract, no setup fee.

Payment between you and your clients happens directly – Athlory is not a payment platform and takes no commission on your coaching.

For clients

What is free?

The Athlory app is free for clients and members – with no time limit. Workouts, nutrition diary, progress photos, check-ins and the chat with the coach cost nothing. Only the AI features are an optional subscription that the client chooses themselves in the app.

Training plans, nutrition diary, check-ins and chat – free forever on iOS and Android
No per-client fee for coaches – up to 3 active clients free, after that the subscription stays the same with 4 or 40 clients
No commission – Athlory is not a payment platform
Athlory client app: cockpit with goal, macro recap and weekly progress
Pricing model

Why no per-client fee?

With a per-client fee, software costs rise with every new client. Athlory instead charges one subscription per coach: your clients don't need a subscription to be coached by you, and payment between you and your clients happens directly – Athlory doesn't step in between.

One subscription, predictable costs

Your price doesn't change as your coaching grows. Cancel monthly, no setup fee.

Client app included

Every client uses the app for free – training, nutrition, check-ins and chat with you.

Not a payment platform

Athlory doesn't process payments between you and your clients and takes no commission on your coaching.

AI billed transparently

Every AI action uses AI Credits from the monthly allowance – no hidden costs. The Coach subscription includes 80,000 AI Credits per month.

Included features

What's included in the Coach subscription?

Everything you need for digital coaching – in the coach dashboard on web and iPad. Details on features and workflow are on the personal trainer software page.

Coach dashboard for web and iPad

All clients, check-ins, plans and messages in one place – in the browser or on the iPad.

Client management and client file

Status, due check-ins, intake and history per client. Invitation by link, import via CSV.

Training and nutrition plan assignment

Build plans from 697+ exercises and templates, create nutrition plans with macro targets and assign them in the dashboard.

Check-in review and video feedback

Check-in history with weight trend and photo comparison, replies via chat or video feedback.

AI feedback assistant

Drafts for check-in feedback and intake analysis – you review, edit and decide. Plus all AI features of the member app.

Challenges for your clients

Challenges for your clients straight from the coach dashboard.

Athlory coach dashboard on the iPad: client list with due check-ins and weekly planning
For studios

Studios: partner program instead of a license.

Studios don't use Athlory as a software subscription but as a partner program for digital member coaching – with an individual revenue-share model instead of fixed license fees. There are no flat studio prices; terms are agreed in a partner conversation. How the model works is explained on the revenue-share model page.

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FAQ

Frequently Asked Questions

The complete Athlory app: training plans, nutrition diary, progress photos, check-ins and chat with the coach – with no time limit. Only AI features are an optional subscription that the client chooses themselves.

No. Up to 3 active clients are free with Coach Free; after that the Coach subscription costs the same whether you coach 4 or 40 clients.

€17.99 per month. It includes the coach dashboard for web and iPad, client management, plan assignment, check-in review, video feedback and 80,000 AI Credits per month.

Yes, monthly. No annual contract, no setup fee.

Signing up is free and doesn't require a credit card. The demo page shows what you can try out; the Coach subscription can be cancelled monthly.

Studios use Athlory as a partner program for digital member coaching – with an individual revenue-share model instead of fixed license fees. There are no flat studio prices; terms are agreed in a partner conversation.

No. Athlory is not a payment platform. Payment happens directly between coach and client; Athlory takes no commission.

The app works fully without AI. Anyone who wants to use AI features such as meal recognition from photos books an optional AI subscription in the app from €4.99 per month – as a member, not as a coach. The Coach subscription already includes all AI features of the member app.