Features For Coaches For Gyms Pricing Contact Login Try Demo
Coaching Software

The coaching software for fitness coaches,
online coaches and studios.

Athlory combines training planning, nutrition, check-ins and coach communication in one coaching platform: coach dashboard for web and iPad, free app for clients, AI where it saves time. Coaches use Athlory as a software subscription, studios as a partner program.

Start as a coach Watch demo
Definition

What is coaching software – and what is Athlory?

Coaching software is a platform that fitness coaches and studios use to coach their clients digitally: create and assign training plans, plan and document nutrition, track progress through check-ins and communicate with clients – instead of Excel, WhatsApp and separate apps.

Athlory is one such software. It combines training planning, AI-assisted nutrition tracking, check-ins, chat and a free client app in one system: the coach works in the dashboard on web and iPad, the client in the app on iOS and Android – both see the same data.

The Problem

Coaching without the right software costs time and clients.

Excel sheets, WhatsApp groups, separate apps for training and nutrition – as a coach or studio owner you juggle too many tools every day. Clients are lost, standards are missing and the quality of coaching suffers.

The Solution

Training, nutrition, check-ins and communication in one system.

What happens in training reaches the coach – and what the coach decides lands directly in the client's app.

Create training plans

Drag & drop plan builder, centrally maintained library of 697+ exercises, your own YouTube video for any exercise, ready-made templates. Clients see the plan directly in the app and log it set by set.

Plan and track nutrition

Nutrition plans with recipes, macro targets and meal structure. Clients track manually, via barcode or with optional AI meal recognition from photos.

Check-ins with reminders

You set the frequency and questions. Clients receive push reminders; you see history, photo comparison and weight trend in the dashboard.

Client management and client file

All clients with status, due check-ins, intake and history. Invitation by link, import via CSV.

Chat and video feedback

Messages with text, images and files. You can also reply to check-ins with video feedback in the web dashboard.

Web, iPad and app

Coach dashboard in the browser and on the iPad, client app on iOS and Android. All data is synced automatically.

Athlory coach dashboard on the iPad: client list with due check-ins and weekly planning
Athlory coach dashboard: nutrition plan templates with calorie calculator and macro targets
Online coaching

Online coaching software: remote, hybrid or in person.

Athlory works from anywhere: plans, nutrition, check-ins and chat run fully digitally. Online coaches coach clients remotely, personal trainers combine in-person training with digital support, studios extend their member coaching into the app.

Online coaches

Coach clients remotely – check-ins, plans and feedback without in-person contact, on any device.

Personal trainers

In-person training plus digital support in between: plans, nutrition and check-ins in your clients' app.

Personal trainer software →

Gyms

Digital member coaching with consistent standards across all locations.

Studio partner program →
AI

Fitness coaching software with AI – what it does and what it doesn't.

Athlory uses AI for specific tasks that save time, and relies on Google Gemini for this. AI is optional; AI chats and AI-generated images are labelled.

Meal recognition from photos

The client photographs the meal, the AI recognizes the foods, estimates portions and calculates nutritional values. Every entry can still be corrected manually.

Feedback assistant for coaches

Drafts for check-in feedback and intake analysis – the coach reviews, edits and decides.

Training plan generator

Plan drafts from the database of 697+ exercises, matched to equipment, frequency and goal – as a starting point for the coach.

What the AI doesn't do

It doesn't make coaching decisions and doesn't replace medical advice. What reaches the client is decided by the coach. Athlory works fully without AI.

Two models

For coaches and studios.

Coaches use Athlory as a software subscription. Studios use Athlory as a partner program for digital member coaching — with an individual revenue-share model instead of fixed license fees.

Personal trainer software

Manage clients, assign plans, review check-ins – with a free app for your clients.

Studio partner program

Digital member coaching, multi-location management, consistent coaching standards.

Pricing for coaches

One subscription, no per-client fee, cancel monthly. All coach pricing at a glance.

Revenue-share model

Why studios don't pay a software subscription and how the partner program works.

Differences

What sets Athlory apart from other coaching software.

No claims about other providers – four qualities you can check for yourself.

Clients pay nothing

The Athlory app is free for clients and members, with no time limit. Coaches pay no per-client fee.

One system instead of a tool stack

Training, nutrition, check-ins and chat share the same data. No exports, no copy-paste between five applications.

AI with clear limits

AI speeds up tracking and analysis – it doesn't make coaching decisions. Suggestions are reviewed, edited or discarded by the coach.

Not a payment platform

Athlory doesn't process payments between coach and client and takes no commission on the coaching.

FAQ

Frequently Asked Questions

Coaching software is a platform that coaches and studios use to coach clients digitally: training plans, nutrition plans, check-ins and communication in one system. Athlory is one such software, with a coach dashboard for web and iPad and a free client app.

For personal trainers, online coaches, nutrition coaches, gyms and coaching teams. Coaches use Athlory as a software subscription, studios as a partner program with a revenue-share model.

Yes. Plans, nutrition, check-ins and chat run fully digitally, so Athlory suits online coaching just as well as hybrid coaching and in-person training.

Yes. Clients use the Athlory app on iOS and Android for free and with no time limit. AI features there are an optional subscription that the client chooses themselves.

Coaches use Athlory as a software subscription: €17.99 per month, cancel monthly, no per-client fee. Studios use Athlory as a partner program with an individual revenue-share model instead of fixed license fees.

For clients, yes: the app is free. For coaches, Athlory is a monthly software subscription with no per-client fee. For studios, there is a partner program with revenue share instead of license fees.

No. Athlory is not a payment platform. Payment between coach and client happens directly; Athlory takes no commission.

The coach dashboard runs in the browser on Mac and PC as well as on the iPad, the client app on iOS and Android. All data is synced automatically.

Yes. You invite clients by link or import them via CSV. After signing up they are connected directly with you as their coach.

Four verifiable points: no per-client costs and a free client app, one system instead of a tool stack, AI with clear limits and no payment platform – Athlory takes no commission on the coaching.